Jaguar's rebranding effort just keeps rolling downhill... The car they finally revealed is simply not a Jaguar.

December 9, 2024

Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand’s radical relaunch EV could be as polarizing as the ad campaign that preceded it.

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Yes, You Can Trademark the Smell of Childhood
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In a unique development in the world of trade marks, Crayola has recently secured legal protection for the distinctive smell of its crayons.

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iRobot made Roomba into an icon. Now, it’s in a huge mess
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Cautionary Tale: When an Innovator Takes its Eye Off the Competition

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