iRobot made Roomba into an icon. Now, it’s in a huge mess

March 31, 2025

How did the creator of the iconic round robot vacuum—which has sold more than 50 million units—get into this mess?

Although there’s of course more than one answer to that question, a major factor seems to have been an ill-fated focus on dreaming up ways to move beyond the vacuum into new product categories—all the while failing to keep up with new competitors in its core business.

Read ARticle
Related Posts:
Industrial Design & User Experience
It's National Industrial Design Day!
March 5, 2025
joel's thoughts:

Each year, IDSA celebrates National Industrial Design Day with the U.S. design community on March 5

Industrial Design & User Experience
Innovation, Technology & Culture
The Quest to Design the Perfect Toothbrush
February 28, 2025
joel's thoughts:

Designers chase the holy grail of oral care: the two-minute clean