Candy Shape Indicating Flavor is Functional, Not protectable as Trade Dress

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Jaguar's rebranding effort just keeps rolling downhill... The car they finally revealed is simply not a Jaguar.

December 9, 2024

joel's thoughts:

Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand

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Jaguar's massive rebranding fail sets cautionary note for heritage brands seeking an updated image

December 4, 2024

joel's thoughts:

It can feel like the brand is turning its back on everything that it stood for — and therefore it feels like its turning its back on us, the people who subscribe to that idea or ideology

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Candy Shape Indicating Flavor is Functional, Not protectable as Trade Dress

October 16, 2023

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