Joel Delman is a design expert & consultant with 30+ years ofexperience guiding innovation for hundreds of clients. Joel’sbackground as a corporate and intellectual property lawyer anda Master’s Degree in Industrial and Product Design uniquelyposition him to provide legal anaysis from a design perspective.
Not sure how I missed this... Honestly, I'd put the Pop Tart up there in the top 100 products ever. And Jerry Seinfeld is about to come out with a documentary on Pop Tarts, to the extent I needed any support for that opinion:-)
Cautionary Tale: When an Innovator Takes its Eye Off the Competition
Designers chase the holy grail of oral care: the two-minute clean
What I've been thinking about lately.
