William Post, Pop-Tart Inventor, Dies at 96

March 11, 2024

Not sure how I missed this... Honestly, I'd put the Pop Tart up there in the top 100 products ever. And Jerry Seinfeld is about to come out with a documentary on Pop Tarts, to the extent I needed any support for that opinion:-)

Read ARticle
Related Posts:
Patent Litigation & Intellectual Property
Trade Dress & Trademark Litigation
Yes, You Can Trademark the Smell of Childhood
April 7, 2025
joel's thoughts:

In a unique development in the world of trade marks, Crayola has recently secured legal protection for the distinctive smell of its crayons.

Industrial Design & User Experience
Patent Litigation & Intellectual Property
iRobot made Roomba into an icon. Now, it’s in a huge mess
March 31, 2025
joel's thoughts:

Cautionary Tale: When an Innovator Takes its Eye Off the Competition