The $100 Million Quest to Build the World’s Greatest Golf Ball
June 17, 2024
The odd part, to the engineers, was that [none of these problems] appeared in their data. That presented them with two options. They could tell the players that they were wrong. Or they could trust the players and examine whether the problem was with their numbers.
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Seriously, one of the best articles on down-to-earth Design thinking I've read... It doesn't have to be rocket science
January 6, 2026
joel's thoughts:
The Genius Whose Simple Invention Saved Us From Shame at the Gas Station