Overstock + Bed Bath and Beyond Branding

Yes, You Can Trademark the Smell of Childhood

April 7, 2025

joel's thoughts:

In a unique development in the world of trade marks, Crayola has recently secured legal protection for the distinctive smell of its crayons.

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Starbucks beat expectations last quarter... It credits the humble handwritten note

January 31, 2025

joel's thoughts:

At least when it comes to ecommerce, a study published in the Journal of Interactive Marketing in 2022 found that handwritten thank-you notes have the potential to double future sales.

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What I've been thinking about lately.

Innovation, Technology & Culture

Industrial Design & User Experience

Trade Dress & Trademark Litigation

Patent Litigation & Intellectual Property

Overstock + Bed Bath and Beyond Branding

September 11, 2023

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