Jaguar's massive rebranding fail sets cautionary note for heritage brands seeking an updated image
December 4, 2024
“Especially now, with the world feeling so dystopian, a heritage brand like Jaguar should be conveying feelings of safety, stability, and maybe a hint of rebellion — the kind that shakes things up in a good way, not in a way that unsettles.”
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Starbucks beat expectations last quarter... It credits the humble handwritten note
January 31, 2025
joel's thoughts:
At least when it comes to ecommerce, a study published in the Journal of Interactive Marketing in 2022 found that handwritten thank-you notes have the potential to double future sales.