Jaguar Changed its Logo, and Nobody is Happy
November 20, 2024
Jaguar’s new logo – and the associated new brand-image campaign – and look at the reactions it’s inspiring, almost none of which are positive. This is feeling like a logo disaster.
Jaguar making a radical and bold change is absolutely a good thing, don’t get me wrong. The brand has been stagnant for some time now, and in desperate need of some sort of reboot. Sure, they have a fantastic history and a legacy of truly iconic cars, but that doesn’t help them sell new cars, which I’m told carmakers enjoy doing. So the idea that Jaguar needs to make a dramatic change is something I absolutely agree with.
As a consumer electronics design expert, this is really fascinating... Driven by a feeling they’ve lost control to screens, teens and twenty-somethings are resurrecting CDs, flip phones and digital cameras