Jaguar Changed its Logo, and Nobody is Happy
November 20, 2024
Jaguar’s new logo – and the associated new brand-image campaign – and look at the reactions it’s inspiring, almost none of which are positive. This is feeling like a logo disaster.
Jaguar making a radical and bold change is absolutely a good thing, don’t get me wrong. The brand has been stagnant for some time now, and in desperate need of some sort of reboot. Sure, they have a fantastic history and a legacy of truly iconic cars, but that doesn’t help them sell new cars, which I’m told carmakers enjoy doing. So the idea that Jaguar needs to make a dramatic change is something I absolutely agree with.
Despite bright colors in pastels being huge in the 1950s and '60s, and lots of weird color schemes in the '80s and '90s, modern consumers typically just buy their cars in white, gray or black. Read More: https://www.jalopnik.com/2077961/most-popular-car-colors-2025-rankings/